The ongoing recipe how-to video series allows Ohio Liquor (OHLQ) to showcase their products in an engaging and practical manner, promoting their brand and generating awareness among potential consumers. By demonstrating how to create enticing cocktails or mixers using their spirits, the videos create a direct connection between their products and enjoyable experiences, ultimately increasing sales and customer loyalty.

The series also provides an opportunity to educate and inform viewers about the art of mixology, thus Boosting their Spirits IQ, and enabling consumers to make more informed choices when it comes to selecting and enjoying alcoholic beverages. By positioning OHLQ as an authoritative source of knowledge and expertise, it strengthens their brand reputation and fosters a sense of trust and credibility among consumers.

The recipe how-to series aligns with the current trends in digital content consumption as more people turn to online platforms for entertainment and learning. By leveraging this trend, OHLQ not only expands its potential customer base but also creates opportunities for social media sharing, amplifying its reach and impact.

IN COLLABORATION with Logan Hecklinger and Zach Zollars

AWARDS Gold Regional American Advertising Federation (ADDY) Award, Silver District ADDY Award