Children’s Minnesota Raise ’Em Up Campaign
GRAPHIC DESIGN
The intent of the Raise ’Em Up campaign is to inspire audiences to believe we can have a positive impact on the future of all children. The theme is both motivational and uplifting. The creative approach was based directly on the events of the past three years in Minneapolis and surrounding communities.
Raise ’Em Up becomes the rallying cry that unites us in a common cause. While the theme has strength and power, it also conveys a message of hope and positivity. Constructed as a call-to-action, Raise ’Em Up encourages people to be there for the children in their lives. And reminds them that Children’s Minnesota is leading the way to a better future.
IN COLLABORATION with Randy Phipps, Matt Rowland, Nick Army, Rick Carey and Connor McCann
The tone of voice for the Raise ’Em Up campaign is confident and future-oriented. Campaign elements across all channels portray Children’s Minnesota as leading the effort in giving every child the opportunity to reach their best health. As the region’s leader in pediatric health care, Children’s Minnesota has a responsibility to be there for all children. As a result, creative has a child-first messaging at all levels of the campaign. Our goal is to communicate not only what Children’s Minnesota is trying to achieve, but why we are doing so.Our Goal
