Cut Studios
Cut Studios, a modern salon concept, reached out to create a brand that felt both rooted craftsmanship and relevant to today’s trend-conscious audience. Drawing visual inspiration from societal salon culture, we explored ways to balance timelessness with a fresh, contemporary edge.
By pairing refined typography with a bold, editorial-inspired color palette, we established a visual language that feels aspirational yet approachable. Clever, conversation-driven copy brings personality to the brand, while an integrated social media study extended that voice into a digital space. The result was an identity that celebrates tradition while inviting a new generation of clients into the chair.
BRAND IDENTITY
SALON
/səˈlän/
noun
An establishment where a hairdresser, beautician, or couturier conducts business.
Ex: “Have your hair cut in a professional salon."
A reception room in a large house.
Historical: A regular social gathering of eminent people (especially writers and artists) at the house of a woman prominent in high society.
North American: A meeting of intellectuals or other eminent people at the invitation of a celebrity or socialite.
An annual exhibition of the work of living artists held by the Royal Academy of Painting and Sculpture in Paris, originally in the Salon d'Apollon in the Louvre in 1667.
