Cut Studios
At Cut Studios, a service is just the beginning. Enter into a space where innovation and artistry come together, creating a salon experience that’s just as bold and unique as you are.
Step in, and stand out.
As a freelance designer and creative director, I helped launch and shape Cut Studios, a cutting-edge salon studio focusing on hair, skin and nails. The visual identity, from logo design to merchandise, establishes Cut Studios as a standout source for luxury beauty services.
CREATIVE DIRECTION
Brand Identity
Cut Studios, a modern salon concept, reached out to create a brand that felt both rooted craftsmanship and relevant to today’s trend-conscious audience. Drawing from traditional salon culture, we explored ways to balance timeless elegance with a fresh, contemporary edge.
By pairing refined typography with a bold, editorial-inspired color palette, we established a visual language that felt both aspirational and approachable. Clever, conversation-driven copy brought personality to the brand, while an integrated social media strategy extended that voice into a digital space. The result was an identity that celebrates craft and creativity while inviting a new generation of clients into the chair.
